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COMMUNITY COMMUNICATION INSIGHTS

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AIM isn’t public relations and it isn’t public affairs; it’s the missing middle.

Where PR focuses on reputation and Public Affairs focuses on policy, AIM focuses on making sure communities actually know what’s going on.

We function as a modern municipal communications office, translating official updates into clear, timely, human language residents can understand. Your work isn’t about spin or publicity; it’s about accessibility, comprehension, and trust.

In every partnership, AIM becomes the public-facing voice, the translator, and the digital frontline communicator ensuring leaders stay connected to the people they serve and communities stay informed, empowered, and engaged.

AIM is not PR.
AIM is not Public Affairs.
AIM is a fully outsourced communications department for municipalities and community-serving public entities including:

  • Town & Village Governments

  • Parish/County Offices

  • Mayor & Council Communications

  • Public Safety & Community Relations

AIM blends pieces of both PR & public affairs, but with a very different mission:

  • Operational Communication

    not just reputation work

  • Community Information Systems

    (updates, notices, alerts, recaps)

  • Digital Presence Management

    for official public channels

  • Brand Voice Development

    which municipalities normally don’t have

  • Rapid Response Updates

    when something changes in the community

  • Public Transparency Tools

    through social media, templates, and reporting

  • Message Polishing

    so officials sound clear, consistent, and human

  • Cost-Efficient Departmental Support

    a fraction of hiring in-house staff

How AIM Works

  • Evaluate current communication channels

  • Build your messaging voice and templates

  • Manage ongoing social + public updates

  • Deliver monthly insights and recommendations

Communications Support Built for Municipal Needs

Essentials

  • “City Hall Basics”

    For small towns or villages needing a foundational, dependable public communication presence. AIM handles the day-to-day updates so leaders stay connected with residents without the workload of managing it themselves.

    • 6–8 social posts per month

    • One reusable community-update template

    • Monthly reporting with simple analytics

    • Message polishing for mayor/council announcements

  • Municipalities of 2,000–15,000 residents

Standard

  • “Municipal Presence Builder”

    A full-service communication solution for mid-sized municipalities needing consistent updates, structured messaging, and reliable turnaround. This provides the professionalism of an internal communications coordinator—at a fraction of the cost.

    • 12–16 posts per month across primary platforms

    • Crisis-ready messaging templates

    • 24–48 hour turnaround on urgent announcements

    • Coverage for one public event per month

    • Community sentiment monitoring (“temperature checks”)

    • Monthly analytics and recommendation

    • Custom brand voice + messaging guide

  • Municipalities 15,000–50,000 or any public agency needing steady visibility

Premier

  • Civic Communications Department

    A turnkey, outsourced municipal communications team for cities, parishes, and community-serving public entities needing ongoing strategy, execution, crisis-readiness, and leadership-level support. This is the closest alternative to hiring a full-time communications officer or department.

    • Comprehensive content creation + management

    • Full crisis communication support

    • Audit, strategy, and messaging architecture

    • Multi-platform management

    • Leader speechwriting + key message development

    • Design + template library for official use

    • Detailed monthly performance reporting

  • Municipalities 50,000+ or any public entity wanting the equivalent of a staffed department without the hiring burden

Not Sure Which Package Fits Your Communication Needs?

View Full Package Details

Why Clear Communication Matters

Why Clear Communication Matters

Communities with consistent official communication see up to a 30% decrease in misinformation-related complaints.

Clear, consistent public communication is one of the most effective tools local leaders have. It reduces misinformation, strengthens community trust, and keeps residents aligned with what’s happening inside their city or parish. When updates are timely and easy to understand, leaders face fewer operational bottlenecks and citizens feel more informed, supported, and connected to their local government.

Trusted by Local Leadership

AIM provides complete communications management for organizations serving the public. We designed, built, and maintain the full digital communications system for Tangipahoa Triad SALT, including website, branding, social media, blog content, and ongoing public messaging.

Organization Name
Tangipahoa Triad SALT (Seniors & Law Enforcement Together): Community Support & Safety Alliance for Seniors led by Sheriff Gerald Sticker

What AIM Provides
Communications Management • Logo & Brand Design • Website Creation • Website Management • Blog & Content Development • Social Media Operations • Digital Media Support • Public Relations Coordination

Ready to strengthen your community’s communication?

Schedule a Consultation